October NPD: Sony on top once again

The chart says it all again this month. Xbox 360′s sales dropped off by more than 30% this month, despite Microsoft releasing its most important title in its history — Halo 3. The Sony family once again reclaimed its throne for the month, pushing impressive hardware sales through the retail channel.

With Sony reaffirming its dominance in the US coupled with waning sales of the Wii in Japan, Sony is poised to easily win this generation. We don’t blame consumers for choosing the Playstation brand: it’s associated with superior quality. The competition simply cannot compete.

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