Sony is inviting a huge amount of press to the PlayStation 4 unveiling. More than they ever have before.
When Sony wants to make an announcement, they need only post a message to their Twitter feed, Facebook page, or their own blog. But why drip that information when they can make a splash? With that in mind, Sony will be having an event. For 1200 attendees.
Twelve hundred people for an announcement is quite a spectacular number, especially considering that the majority of my New York-based press events have taken place in a small conference room at a PR company’s office (and let’s not forget any number of tiny warehouses and galleries).
But it’s a concerning number for one important reason: Liveblogging. No one could tell me the capacity of the network at the location. But with 1200 people—many of them journalists—trying to post the news as it happens, I fear an overloaded network and sad, sad load times.